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Our Story


What to do when you are lost at sea ?

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Our Story


What to do when you are lost at sea ?

How serafina was created

Serafina Restaurant Group was conceived while Vittorio Assaf and Fabio Granato were traumatically lost at sea in a small sailboat. Wearing only bathing suits, suffering from bitter cold, violent weather and severe hunger pains, the two stranded friends fantasized about creating the perfect pizza. Using Fabio’s architectural genius to construct a revolutionary oven and Vittorio’s artistry in Neapolitan cuisine, the Serafina idea and brilliant partnership was born. With an uncertain immediate future, they swore to open a restaurant serving the best pizza and pasta in the world if they were to survive the terrifying ordeal. In 1995, they fulfilled their promise by launching the highly acclaimed Serafina Fabulous Pizza. Following the success of their first location, they both went on to open Successfully twenty-nine more locations worldwide. With new locations on the rise. 

Expanding their culinary horizons, in 2003 the talented Italian duo teamed up with one of Vittorio’s best friends, Le Bernardin’s Eric Ripert, to create Geisha, an immensely popular Japanese fusion destination on the Upper East Side with a smaller spin-off on the Upper Westside called Geisha Table. In 2008, they introduced unique French Cuisine to the Theater District when they collaborated with Chef Florian V. Hugo, great-great-great grandson of poet Victor Hugo, to open Brasserie Cognac.

Following the success of their first Serafina restaurant, Vittorio and Fabio have gone onto open seven more Serafina locations in NYC: Serafina Fabulous Grill, Serafina Osteria, Serafina Broadway, Serafina at the time hotel, serafina upper westside, serafina meatpacking and serafina harlem. Other U.S. locations include: serafina philadelphia, serafina east hampton, serafina white plains, serafina boston and serafina san juan. 

Internationally, the Serafina group has locations in dubai, tokyo, saitama, matsuyama, mumbai, bangalore, kolkata, rio de janeiro and two locations in the following cities: são paulo, seoul and Istanbul.  

Vittorio and Fabio energetically guarantee comfort, excitement and fabulous food at every location!

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Service + Experience


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Service + Experience


Serafina Is Designed To Be An Extension Of Your Home !
— Fabio Granato

Vittorio Assaf and Fabio Granato created the concept to combine excellent food with the same comfort found within your own house. this idea is achieved by welcoming all of our guests into our relaxing environment fueled by home-style meals shared with friends and family.

based on a very authentic approach to northern italian food and using only the highest quality ingredients, our cuisine originates from family recipes handed down from generations of cooks and adapted by vittorio assaf and our team of professional chefs.

serafina delights diners with a creative twist on simple, original italian dishes. enjoy homemade pastas with pesto, hillside cherry tomatoes, porcini mushrooms, caviar, truffles combined with our signature sauce, or choose from simple marinated meats, fish and vegetables.

we also offer over 20 Varieties of thin crust pizza made with 00 Italian flour, filtered water, extra virgin olive oil, sea salt from sicily and we produce them in ovens hand built with lava stone from mount vesuvius fueled by burning cherry-wood.

all of serafina's creative pastas and risottos come to life with the freshest locally grown produce and ingredients, while our delicious desserts and extensive wine list satisfy every craving.

our remarkable food combined with the lively atmosphere of each location has garnered a wide audience. always Buzzing with animated conversation, hearty laughter and upbeat music, serafina's unique combination of a casual setting, charming service and delicious, great food have kept our locals and our celebrity-studded clientele coming back for more. 

Fabulous Italian Cuisine is served to locals, celebrities, athletes and families in a fun, upbeat environment !
— Vittorio Assaf
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Press + Media


Serafina is a global brand and is featured in the press weekly.

Read a selection of recent articles about us!

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Press + Media


Serafina is a global brand and is featured in the press weekly.

Read a selection of recent articles about us!


For any press and media inquiries

contact Caroline Alexa McBride

EMAIL: caroline@serafinarestaurant.com